INSIDE EVERY EXPERIENCE
Designed to be lived, not just learned.
SIMULATIONS
Rehearse real-life situations before the stakes are real.
ARTEFACTS
Cards, cubes, tokens and provocations make thinking tangible.
CANVASES
Put the whole system in the room — and make possibilities visible.
BEYOND THE ROOM
Carry insights and next moves into real work, teams and life.
Simulations & Experiences.
A Collaborative
Escape.
Imagine this.
You are lost in the
Moroccan desert.
Then, on the horizon,
a caravan appears.
There may be a way out.
Compete for your own survival —
or find a way out together?
The Kitchen
of Life.
Imagine this.
Everything you’ve lived
becomes an ingredient.
Your experiences. Your skills.
Your relationships. Even your frustrations.
Nothing has to be wasted.
What will you make
of what you already have?
Where Ideas
Meet Reality.
Imagine this.
You enter with an idea
you believe will work.
Then the market
starts moving.
Reality has other plans.
What will you do when
reality pushes back?
The Network
of Possibility.
Imagine this.
Your life is a network
of possibilities.
Every choice changes
what becomes possible next.
The future keeps moving.
How ready will you be
when the future arrives?
BEYOND THE SIMULATION
We Put Thinking In Your Hands.
AWESOME CARDS
GIANT CUBES
INTERACTIVE
We Build Simulations.
Physical, interactive rehearsal environments where people make choices, respond to consequences and adapt when there is no script to follow.
The Experience, In Their Words.
First-hand reflections from people who have experienced our work.
My career took me across different worlds — academic, entrepreneur, practitioner, executive educator and strategic foresight consultant — from UK universities to UM6P in Morocco and FARA across Africa.
Then I chose one of my biggest transitions: leaving Bournemouth University at the height of my academic career to build what came next. I thought everything I knew about entrepreneurship, innovation and the future had prepared me well.
I was wrong. I discovered that having knowledge is not the same as having the mental readiness to navigate a transition while you are living through it.
I began creating what I had needed myself: simulations of consequential, real-life situations that could be experienced repeatedly, not simply understood intellectually. That became the beginning of Life Systems Design Simulations.
Then I realised this was bigger than my own transition. Leaders, teams, entrepreneurs and young people all face moments they cannot fully predict or practise for in real life.
